About me

I’m primarily concerned with how the product or service feels. I explore many different approaches to solve specific user problems. I try to ensure that the product logically flows from one step to the next. One way I do this is by conducting user testing with contextual enquiry. By identifying verbal and non-verbal stumbling blocks, I can refine and iterate to create the ‘best’ user experience.

I’m passionate about user experience and I’m very customer focused. Both for business stakeholders and end users. I don’t see customers or business objectives as mutually exclusive, as both sets of needs are closely aligned even if it may not appear so at first glance. With an analytical, logical and pragmatic mind, I regularly get excited while analysing data. I enjoy uncovering the human aspects of user behaviour behind the numbers and being able to infer the ‘Why?’.

Having spent well over a decade designing, developing and delivering large and often complex technical solutions for business and customer stakeholders I have in depth knowledge of what works and what doesn’t. In order for the resources, time and money to be used effectively, I not only understand how, but can leverage research data, and best practice to articulate the needs of the end user to ensure products or services can be shaped, improved and successful.

I’m often the only conduit between the business and IT teams delivering a project. I facilitate conversations, understanding and mediate the end result for users. I enjoy conducting research, interacting with users, managing stakeholders and providing insight.

I use research to ensure that products and services provide users with useful, usable, attractive, and engaging experience both online and off, whilst meeting business objectives. I see little purpose in delivering something that is unusable to the end user, even if it meets business needs.

If you have an opportunity that you think may be of interest please get in touch.


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